Hey again!
If you had approached me 6 months ago and asked what the biggest bottleneck in advertising was, I would have said the creative. 🎞️
Until (almost literally) a couple of weeks ago, filming ad content meant:
Getting a camera 🎥
Hiring a crew 👥
Writing a script 📝
Hiring actors 🎭
Filming 🎬
Editing 🎞️
Final cuts ✂️
The list goes on…
But that entire workflow has now all but disappeared. (No, not literally, don’t panic… yet…)
But again — thanks to AI advancements — we’ve gone from being hard pressed to draft 2, or 3 fresh creative angles a day —
To be able to create hundreds…. Or thousands of split-testable angles, in a fraction of that time.
(I’m exaggerating a bit, but yes, it’s getting to that point.)
Effectively, AI has dramatically reduced the cost and speed of testing.
The barrier to creating new ad angles is lower than it's ever been, and at the rate things are progressing, it’ll get even lower over the next few months.
In today’s edition, we’ll be taking a quick look at the three most effective platforms for ad creation and how you can add them to your work stack.
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1. Arcads
UGC is a booming niche for good reason —
It works.
Arcads enhances your UGC ad workflow by streamlining the creation process.
It creates short-form UGC style video ads using AI actors, real product images, and fully generated motion scenes.
Instead of booking creators, shipping products, and waiting on edits, you generate usable ad footage directly inside the platform.
Saving literal weeks of production time on each project.
You can create talking head ads, unboxings, lifestyle shots, and product demos without filming anything yourself.
Its real edge is speed at production quality.
Most AI tools generate static images or rough visuals with limited movement and realism. Arcads gives you realistic video quality without the overhead of traditional filming. You get realistic motion, usable voiceovers, consistent characters, and fast iteration without needing a camera, a studio, or a creator pipeline.
👉 This makes it especially effective for brands that need high creative volume for paid social, affiliate testing offers, and teams running aggressive split tests.
2. AdCreative.ai
Static and motion ads still carry most paid traffic on platforms like Meta, Google, and display networks.
They drive clicks.
AdCreative.ai is built for rapidly generating conversion-focused ad creatives tied directly to your brand and ad accounts.
It creates static image ads, short video formats, and text-based ad variations using your brand assets, product data, and landing pages.
So, instead of investing hours creating a brief for your designers just to issue revisions, you can generate full ad sets within minutes and simply choose your favorites.
And, before you ask, yes.
This also includes headlines, primary text, calls to action, and creative formats sized for each platform.
And it does more than generating creative… it also connects directly to your ad accounts, monitors ad performance, and learns which ads work. So, you get better and better creative output over time, because the system adapts to the market’s preference in real time.
👉 This makes the platform especially useful for brands running paid traffic at scale, agencies juggling accounts, and teams focused on fast iteration across a variety of offers, without having to rebuild assets from scratch every time.
3. Sora 2
Of course, we’ve all seen the Sora AI memes.
And while many of them are BLATANTLY AI-generated videos, we need ot bear in mind that the poorly constructed memes we see on Social Media are exactly that —
Memes.
They aren’t a real representation of what Sora is capable of, especially when it comes to advertising.
They fail to show what Sora becomes when it is used with planning, scripting, and structure.
Sora 2 is built for full scene generation from text prompts.
You start with a proven swipe, rewrite the script, break it into scenes, and then generate each clip individually.
Those clips are then assembled into a complete ad with consistent pacing, tone, and visual direction.
Instead of filming UGC, staging B-roll, or renting locations, you create each scene directly inside the model using written direction.
You control who appears on screen, what they say, how they move, and how each scene transitions. 🕹️
In simpler terms, you quite literally write full-scale ad scripts and watch them appear in real-time. 🪄✨🎞️✨
The Bottom Line
Things have gotten WAY faster.
What used to take weeks now takes hours, and costs several thousand dollars less in production costs.
Each platform serves a different role in the modern ad stack, yet they all point in the same direction.
The brands that win going forward will be the ones that treat creative as a system, not as a one-time asset.
And the teams that understand how to build that execution layer today will control testing velocity tomorrow. 👏
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‘Til next time 🤙
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